TV Commercial Production for Your Business
A successful TV commercial requires more than somewhere to point a camera. It needs careful planning, the right production environment and a team capable of turning a creative idea into a finished piece of advertising.
At Kinetics Studios, we can provide as much or as little production support as your project requires. You may have your own creative and production team and simply need the right studio, or you may want us to manage the production from concept through to completion.
Our facilities are suitable for both single adverts and larger campaigns requiring multiple filming setups, allowing your production to remain within one professional studio environment.
What Does a TV Production Company Do?
When producing a TV commercial, you want your advertising concept to be turned into a finished piece of content ready to broadcast and for digital distribution.
Depending on what your requirements are, this can include:
- Concept planning
- Creative developments
- Storyboarding and scripts development
- Set design
- Casting and production planning
- Lighting and camera set up
- Filming and directing
- Green screen and visual effects
- Post-production editing
- Sound design
- Motion graphics
- Final commercial delivery
Kinetics Studios can support every stage of the process and provide you with a complete production service.
From Concept to Final TV Commercial
Every commercial production starts with an initial idea or concept. Our job is to help you turn that thought into something that works on the television.
Concept & Pre-Production
Before filming can begin, we need to help establish a creative direction as well as production requirements for the entire commercial.
This starts with initial concepts and developing them, creating storyboards, planning shots, designing sets and then preparing the studio for filming.
A good pre-production process helps make sure everyone involved is on the same page and understands what needs to happen. This minimises down time and keeps the shoot running efficiently and smooth throughout.
Set Design & Studio Preparation for Filming
The team here can help create your perfect set design. It does not matter if you need a clean backdrop or a bespoke set. With multiple studios available at Kinetics, productions can use different studios to achieve different results.
Once everything is prepared, filming can commence.
Our facilities provide controlled conditions for lighting and camera work. This gives directors and production teams immense control over the result. For larger commercials, we have supporting facilities that can accommodate big teams.
Post-Production
The production doesn’t finish when the cameras stop rolling.
We are also here to help with any post-production work that you might need. This could be editing, colour grading, sound design, visual effects or motion graphics.
The final can then be prepped for all platforms needed for your campaign.
Commercial Production Studio Hire Options
Every ad calls for something different, which is why we give you choices. Kinetics Studios has a range of spaces to fit your television production.
Infinity Cove with SPECTRA
TV commercial production company Kinetics Studios proudly offers Infinity Cove with SPECTRA, a real top-shelf pick for commercials. Its infinity backdrop stays out of the way so the focus is always on the subject matter. Think car shots, fashion ads, product launches on large scales. This studio will be perfect.
The best part? The UK’s largest suspended lightbox SPECTRA, hangs directly above the Infinity Cove studio. This makes sure the lighting’s spot-on and flawless across the board. If you want a slick commercial ad, this setup will give you precision lighting control and immaculate consistency throughout you video production
Green Screen Cove
The Green Screen Cove opens up creative possibilities that would be difficult or expensive to achieve on location.
Using professional chroma key technology, productions can place presenters, products and vehicles into virtually any environment during post-production. This makes it ideal for commercials that require visual effects, virtual sets or immersive digital backgrounds.
The studio also features Mo-Sys StarTracker camera tracking technology, helping productions blend physical and virtual elements naturally and accurately.
For brands seeking maximum creative flexibility, the Green Screen Cove provides a powerful solution for commercial content creation.
Lightbox Studios
The Lightbox Studios offer a flexible and efficient environment for a wide range of commercial productions.
Featuring integrated lighting and adaptable backgrounds, these studios are ideal for interviews, product demonstrations, social media adverts and promotional campaigns. The controlled environment allows crews to work efficiently while maintaining a professional visual standard throughout the production.
The studios can be configured as white space, blackout or green screen environments depending on the needs of the project, making them suitable for both simple and creative commercial concepts.
What Are the Benefits of a TV Commercial?
There are many ways to promote and brand your business, and perhaps one of the most influential and cost-effective forms is a television advert. Despite the rise of online marketing and search engines, television advertisements still have many advantages and if implemented correctly with a properly produced campaign, can prove a fantastic addition to your advertising strategy and complement online activity.
One of the major advantages to a television commercial is the credibility it installs in the consumer, as the medium can build trust and reinforce your company image. It can also add reassurance for potential customers while helping to promote products and services within the industry. The high production value that comes with a professional television advertisement enables a company to demonstrate brand personality and share positive stories through memorable commercials and advertising campaigns.
TV advertisements also excel at building brand awareness within its viewers. A television campaign is ideal if you have a new product to promote or wish to raise your company's awareness levels in a market already occupied by strong competitors. Not only this, but TV advertisements are also being shared via other platforms; businesses are increasingly making their commercials available for the public to watch online through social networks, the web and various advertising campaigns.
If used correctly, an advertisement on television could prove to be a valuable piece of advertising equipment for short-term campaigns and long-term branding objectives.
What Can You Create at Kinetics Studios?
Having multiple spaces, means that we can accommodate a wide variety of television productions and advertising campaigns.
This includes but is not limited to:
- TV advertisements
- Product commercials
- Automotive adverts
- Fashion campaigns
- Retail advertising
- Brand campaigns
- Food and drink advertising
- Corporate commercials
- Digital advertising
- Social media advertising
- Product launches
- Cinematic brand films
- Promotional campaigns
You could be creating a single campaign or a wider campaign with multiple pieces of content. Whichever it is, our facilities can adapt around you and your requirements.
Multiple Production Environments Under One Roof
One of the key advantages to working with us here is that you will have access to the different studios all on our one site.
This eliminates the need to transport you crew from set to set as well as the equipment. You can just move between the Infinity Cove, Green Screen and Lightbox Studios at Kinetics.
This can make a significant difference to costs let alone the visual styling and consistency. Reducing travel is a big factor to this, allowing your team to concentrate on getting the shots you need.
Production Facilities Designed Around Your Team
Kinetics Studios provides more than just filming space.
Our on-site facilities are designed to make longer and more complex productions easier to manage, with areas available for production teams, clients and crew.
Facilities include:
- Client lounge
- Production office
- Meeting and breakout areas
- Wardrobe facilities
- Wi-Fi and connectivity
- On-site parking
- Vehicle access
- Catering and refreshments
- Production support areas
The client lounge provides a comfortable space for meetings, reviewing footage or taking a break, while the production office allows your team to continue working alongside the studio floor.
For longer shoots, these facilities help keep your production team comfortable and productive throughout the day.
TV Commercial Production for Brand & Agencies
Marketing and advertising agencies can use our studios to produce campaigns for their clients, while brands can work directly with our team to develop and produce their own advertising content.
Our studios are suitable for established production companies and smaller businesses looking for production support. From a single product commercial to a larger multi-platform advertising campaign, we can do it all.
Start Your TV Commercial Production
Whether you already have a complete creative concept or are still developing your idea, Kinetics Studios can help you find the right production solution.
With specialist studios, production support, set design, filming facilities and post-production capabilities available from one location, we can help take your commercial from an initial idea through to the finished campaign.
Speak to the Kinetics Studios team about your TV commercial production and let us know what you are looking to create.
Frequently Asked Questions About Our TV Commercial Production Company
Conveniently located, Kinetics Studios is just over an hour from Birmingham Airport, two hours from Leeds by road, and only an hour from St Pancras by rail, with services running every hour.
If you're searching for a photo studio near me, Kinetics Studios offers the perfect accessible location across Northamptonshire, including in Milton Keynes, Brackley, Northampton, Leicester, Peterborough, Coventry, Cambridge, Derby, Birmingham, Bedford, Nottingham, Leighton Buzzard, Luton, Taunton & surrounding areas.
We provide the UK's largest lightbox studio outside of London!
