Telling Jordan Vucenic's Story
Promotional content for professional athletes needs to do more than simply showcase the person on camera. It needs to communicate their character, background and what drives them.
Jordan sat down with the Kinetics team to talk about his career, his love of MMA and the journey that has taken him towards the UFC.
The controlled studio environment provided a clean, cinematic setting for the interview, while the lighting could be shaped around Jordan to create a visual style that matched the tone of his story.
Getting the Most from SPECTRA
A big part of the production was the advanced suspended lighting system SPECTRA.
SPECTRA gives complete control over colour temperature and RGB lighting, enabling production teams to set a variety of moods and visual styles right there in the Infinity Cove.
For Jordan’s shoot, the lighting was used to enhance the intensity and mood of his story, going for a more dramatic look instead of a standard setup.
The real-time lighting control also allowed the production team to have greater creative control during the shoot.
Creating Cinematic Athlete Content
Sports promotion often relies on powerful imagery to build a connection between an athlete and their audience.
For Jordan, the production combined interview-led storytelling with cinematic lighting and a controlled studio environment, creating promotional content that reflected both sides of his personality.
The visuals could communicate the intensity and discipline associated with professional MMA while giving Jordan the space to explain the personal journey behind his career.
This approach helps turn a standard promotional interview into a more engaging piece of athlete content.
Infinity Cove for Sports Productions
The Infinity Cove provides a large, controlled environment for photography and video productions, giving creative teams the flexibility to build their visual setup around the subject.
Its seamless studio environment removes distractions from the background, allowing the focus to remain on the athlete.
Combined with SPECTRA, the space provides extensive possibilities for promotional campaigns, athlete profiles, interviews, advertising content and branded video productions.
Lighting That Tells the Story
One of the advantages of shooting in a controlled studio environment is the ability to make the lighting part of the storytelling.
For Jordan's production, SPECTRA allowed the team to create a visual atmosphere that matched the mood and intensity of the interview.
Lighting could be adapted throughout the shoot, creating different looks while keeping the production within the same studio environment.
This level of control can be particularly valuable for sports and athlete content, where the visual style needs to communicate strength, focus, personality and emotion.
Professional Content for Athletes and Brands
Kinetics Studios offers a professional environment for athletes, sporting organisations, brands and production companies to produce high quality promotional content.
The studios can be adapted to the creative requirements of each project including athlete interviews and profile films through to advertising campaigns, social content and branded productions.
Having Infinity Cove with SPECTRA on site allows production teams the space and lighting control to create distinct content without having to locate an external location.
Sports Video Production Result
Jordan Vucenic's visit to Kinetics Studios demonstrates how professional studio production and controlled cinematic lighting can be used to tell an athlete's story.
By combining an interview focused on Jordan's journey with SPECTRA's dynamic lighting capabilities, the production created promotional content designed to reflect his intensity, discipline and determination.
The project showcases the potential of Kinetics Studios for athlete promotions and sports content where the visual treatment is just as important as the story being told.
Create Your Next Sports Video Production
Kinetics Studios provides professional photography and video production facilities for athletes, sports brands, agencies and creative production teams.
With the expansive Infinity Cove and SPECTRA lighting system, you can create controlled, cinematic content designed around your subject and your creative direction.
Get in touch with Kinetics Studios today to discuss your next athlete promotion, interview or sports production.
Brands That Use Our Studios
SPECTRA Lightbox
The UK’s largest RGB-CCT lightbox, suspended above our Infinity Cove studio for powerful, precision lighting control & full spectrum colour.
Infinity Cove
One of the largest infinity cove studios in the UK, our Infinity Cove Studio is perfect for film production & automotive photography.
Green Screen Cove
A state-of-the-art green screen studio, our Green Screen Cove is ideal for virtual production & large-scale videography.
Lightbox Studios
Versatile, smaller lightbox studios with full soundproofing, perfect for agile shoots, recording and creative flexibility.
Conveniently located, Kinetics Studios is just over an hour from Birmingham Airport, two hours from Leeds by road, and only an hour from St Pancras by rail, with services running every hour.
If you're searching for a photo studio near me, Kinetics Studios offers the perfect accessible location across Northamptonshire, including in Milton Keynes, Brackley, Northampton, Leicester, Peterborough, Coventry, Cambridge, Derby, Birmingham, Bedford, Nottingham, Leighton Buzzard, Luton, Taunton & surrounding areas.
We provide the UK's largest lightbox studio outside of London!









